What is Facebook Insights?

See which FB channels advertisers are leveraging

This chart shows the breakdown of which Facebook advertising channels an advertiser is using. Data is based on ad inventory seen across these channels for the past 30 days.

Formula: (creatives seen on X FB channel/total count of creatives seen across all FB channels) 

Note: As advertisers will often test creatives across multiple channels at the same time, the sum of the % of ads seen/channel will often equal >100%