Data Definitions

• Store Ranks
• Engagement Index
• IAP Revenue (In-App Purchase Revenue)
• Ad Revenue (Advertising Revenue)
• ARPU (Average Revenue Per User)
• DAU (Daily Active Users)
• MAU (Monthly Active Users)
• Total Time Spent
• Avg. Session Length
• Overall, Games & Applications Categories
• Total Sessions
• Avg. Sessions Per User
• Total Revenue
• Download Revenue
• Downloads
• What is an SDK?
• What is Compound Growth Rate?