Periodic Market Digest emails ensure you stay on top of significant changes within your market.
Market Digests help you monitor market signals by regularly providing a high-level summary of significant events occurring within the apps you follow. The purpose is to surface interesting details and guide you to specific areas worthy of further investigation.
We recommend electing to receive a Market Digest email when creating a market within Apptopia’s webtool. If you are reviewing an established market, you also have the option to sign up for a Market Digest email here as well. The frequency at which Market Digests are delivered is your decision—weekly, monthly, or both. The weekly or monthly setting will affect the data presented, as the Market Digest will track either week-over-week or month-over-month changes. You can edit your subscription in the Email Preferences section of your User Profile at any time.
The Market Digest contains:
- Market Download Growth as a percentage, period over period.
- This allows you to see if your market is growing or shrinking, which contextualizes other changes.
- Market Share Breakdown (Downloads) for the most recent period.
- Keep track of who is growing the quickest or slowest.
- Please note that this is not the current market share based on an app's full history, but the share of downloads from the most recent period.
- Change in Market Share period over period over period.
- This is a key indicator that something changed to cause an app to grow or slow significantly since last period.
- App Updates in the most recent period.
- See if there are any notable new features or events called out in the release notes.
- Any app metadata updates in the most recent period, such as app store description or title changes.
- Track how apps are updating their app store presences to reposition or optimize for app store search traffic.
In addition, if you have access to Apptopia's Advertising Intelligence, the market digest will also include the change in advertising impressions observed, period over period.