Average Run time tracks the full lifetime of a creative's data but reports based on the creatives seen in the past 30 days.
Apptopia tracks ads and captures advertising insights far beyond only the past 30 days. In the specific case of Average Run, we look at creatives that were seen over the past 30 days and for those creatives, we take how long they ran/current run length and compute the average. So, the average run time can be greater than 30 days.
For example, if a large campaign was run in January and ended in March, Ad Creatives would show an average run time somewhere between 1-90 days in April. However, if the ads run in Jan-March did not run at all in April, there would be little to no data in May as creatives were not seen in the past 30 days.
